The complexity of customer data has evolved beyond one-size-fits-all. And innovative data teams have taken the mandate to build the infrastructure to make customer data a competitive edge. Learn how.
Web analytics has been around for decades. But in a world of ever-increasing data and data silos, traditional analytics approaches are no longer enough. Fortunately, leading organizations are gaining a more complete view of their customers.
Get our whitepaper to learn:
The customer data maturity curve and how to invest in a unified customer view
The challenges around a build-your-own customer data platform (CDP)
What a modern customer data architecture should look like and how to enable it
Table of Contents:
1. Cloud Economics Have Changed Tracking Customer Data 2. The Customer Data Maturity Curve 3. Core Data Investment = Competitive Advantage 4. Power Business Decisions with Customer Truth 5. Build-Your-Own Customer Data Platform 6. Challenges 7. The Modern Customer Data Architecture 8. How Customer Data as a Service (CDaaS) Works
Heap allows us to stop relying on multiple vendors for marketing attribution. We finally have a complete, centralized view of which campaigns were associated with outcomes. We can get granular on who is doing what, when, and how.
